PRODUCT DESIGNER
Hi, I’m Joey HU.
As a Senior Product Designer with experience in Fintech, AI, Web3, SAAS, I specialise in simplifying complex problems into intuitive solutions. My passion for innovation and strong strategic thinking drives me to uncover opportunities and create designs that offer a premium user experience while aligning with key business goals and the latest tech trends.
- Research/Problem Discovery
- High Fidelity UI Design
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- Implementation, QA/Testing
PROJECTS
Case Studies
@madword.io/ucollex.io
NFT Launchpad and Self Custodial Wallet
The NFT launchpad acts as a Web2 to Web3 bridge for campaign websites. It allows users to sign up with email or social with a self custodial wallet created in the background. The platform supports cryptocurrency and fiat transactions, ensuring an effortless onboarding and purchasing experience
@packform.io
Packform Procurement System
Packform is an intelligent marketplace offering purchasing, procurement, quoting, and delivery systems In the packaging industry. As the team’s sole designer, I led the setup of the design system and the redesign of the customer marketplace, dealer quoting system, delivery tracking system, and etc.
@university of melbourne
Canvas LMS Goal Oriented Dashboard
This is a ASCILITE published study which designed a dashboard that allows students to set and track their personalised goals. Quantitative and qualitative methods are used to evaluate how students would like to prioritise different types of goals under different visualisation scenarios.
@ihandy
Multimedia Ads
At iHandy, I developed visual content and managed online ad campaigns, collaborating with the growth team on A/B testing, keyword research, and conversion optimization for platforms like Facebook and Google. My work significantly boosted conversion rates for apps like Inmessage, Zmoji, and Max Cleaner, achieving top 50 rankings in app stores.